About This Call
The Journal of Ecosystem Marketing and Strategy invites submissions for its inaugural issue on the theoretical, empirical, and policy dimensions of ecosystem marketing and platform strategy. This call is open to scholars from all relevant disciplines — marketing, strategic management, economics, information systems, law, and public policy.
Scope and Topics
Submissions may address, but are not limited to:
- Theoretical foundations of ecosystem marketing
- Conceptual frameworks for platform strategy and competition
- Network effects, lock-in, and switching costs in digital markets
- Value co-creation and capture in multi-sided platforms
- Algorithmic marketing and demand formation
- SME dependency on dominant platform ecosystems
- Competition policy and regulation of digital gatekeepers
- Data sovereignty and digital market governance
- Ecosystem orchestration and keystone firm strategy
- Marketing systems transformation in the platform economy
- Methodological innovations for ecosystem research
- Bibliometric and systematic review analyses of the ecosystem marketing literature
Article Types Welcome
Original research articles, conceptual articles, systematic literature reviews, bibliometric studies, policy papers, case studies, and research notes are all welcome. All submissions undergo double-blind peer review.
Submission Process
Review the Author Guidelines and Submission Guidelines before submitting. Send manuscripts to editor@jems-journal.org with subject line: JEMS CFP Submission — [Title].
Fees
No submission fees or article processing charges. JEMS is Diamond Open Access.